Strategy helps our clients build authentic brands that transform their impact.
Brand is business critical. And it’s most effective when it performs across every touchpoint within your organisation. Here’s how we can help in the following three sectors.
We design experiences that translate the essence of your organisation
We work with the people we believe in
STRATEGY CORE
Brand success comes from understanding what makes you stand out and communicating that in a clear and inspiring way. We work with clients to find and articulate the ways that their brand is different from the rest.
Brand Core
Culture
Audience Profile
Differentiation
Positioning
Brand Core
We will clarify your true antiethnic values, purpose, and brand philosophy that drives your brand forward. This level of clarity provides steps needed to harness brand strategy and focus on why your brand exists, why it matters and what sets you apart.
Culture
We will work with your leadership team and stakeholders to formulate a culture defined by the company in which the employees live out the core values of the brand to interact internally, solve problems of the customers, make strategic and fruitful decisions, that deliver high-quality and branded customer experience externally.
Audience Profile
A collection of characteristics of individuals that would benefit from your brand’s offerings. During the Profiling sessions, we will clarify the customer’s needs and demands; how much they are willing to pay and what their expectation from your product/brand is. In turn, your company will be able to determine the target market of the customers in an efficient way and maximise ROI.
Differentiation
We will formulate a unique and compelling difference that the audience understands quickly, values and influences them to choose your brand over the competition.
Positioning
This is the strategic act of placing your brand as an IDEA that is the most appealing alternative above the competition in the mind of the audience and works as the reason why your audience should remember you.
COMMUNICATION
With strategy core and positioning in place, getting the message out to your audience is key. We can give your brand the strategic and creative platform to turn your investment into awareness, leads, sales and revenue.
Brand Persona
Personality
Brand Voice
Messaging
Storytelling
Brand Persona
We will define an appropriate persona, made up of a set of human characteristics that are attributed to the brand. This enables your brand to positively resonate with the right consumers on a meaningful emotional level to elicit positive emotional responses.
Personality
Brand personality takes your brand persona further by defining unique personality traits that are used as part of a brand communication framework. This that part of the human nature of your brand persona we will develop that gives the unique personality that separates it from other similar personas.
Brand Voice
We will define your Brand Voice which represents your brand’s unique perspective determined by your core values. This unique perspective combined with Brand Tone of Voice, frames what to communicate to your audience, including the choice of words, visual communication style and emotional tone.
Messaging
We will clarify what is the underlying core message you want your audience to understand about your brand from the market position perspective to brand substance and how this is communicated on various touchpoints.
Storytelling
We will work with you to develop a brand story that is authentic, relatable and dynamic and can be utilised infinitely in the framework to keep the audience positively engaged and invested on all touchpoints.
IDENTITY DEVELOPMENT
Every successful brand has a powerful message behind it, and an identity that expresses it powerfully, emotionally and consistently.Here’s how we can help you deliver and manage a distinctive brand identity.
Look & Feel
Logo & ID
Color / Type
Imagery
Style Guide
Look & Feel
Clarifying the look and feel of your brand’s visual identity will help your audience learn about your business at a glance. Potential customers use visual cues to understand: Where your business fits in the market, What makes your brand unique and What they can expect from your products or services.
Logo & ID
The Logo is an umbrella “term” that describes all visual elements used to identify or represent a brand as its primary unique signifier. However your logo looks, we will develop it to be the most appropriate unique signifier that introduces or reinforces your business name and brand personality. Consider it the “face” of your brand.
Color / Type
The correct combination of font and color will elicit an instant emotional response from the audience. Your brand’s personality will guide the choices graphic designers make when selecting the appropriate hues and tones from bright to deep rich tones and whether the font is sans or sans serif, bold or light.
Imagery
The photos and illustrations you include across your branded content should reinforce the same look and feel as the rest of the elements in your brand. Our creative team can develop original photos or customise stock photography and graphics such as patterns and icons to help evoke your brand’s personality and values.
Style Guide
This is set of guides we will develop as best practices when using the visual elements of your brand. They also serve as a guide when you send your brand elements are being used externally by other companies think of them as simple do and don’ts for the uninitiated creatives with good intentions.
SKIP DISCOVERY
Ready to begin now fast-track your Brand and become a client today!
Other Services
get to market ready for success
The Brand
Catalyst*
BOOSTER programme
The big brand boost, for smaller businesses. Essentials you need before you go to market.
Leaders
Prep*
media training
One to one media coaching for media preparation for leaders that want to represent their brands.
Brand
Expression*
Marketing Collateral
Amplify your voice by translating your brand to an infinite array of campaigns that can grow with you and remain authentic in a multitude of touchpoints.
IDENTITY DEVELOPMENT
Every successful brand has a powerful message behind it, and an identity that expresses it powerfully, emotionally and consistently.Here’s how we can help you deliver and manage a distinctive brand identity.
Look & Feel
Logo & ID
Color / Type
Imagery
Style Guide
Our work encompasses brand strategy, graphics and identity development, merchandise and packaging, websites and digital experiences, advertising and communications solutions.
The philosophy is simple “see the potential realised”. We enjoy working with established brands and oganisations, but our passion is to see a start-up or a new competitor’s potential fully realised. It’s a noisy busy ruthless world out there, we help our clients level the playing field by delivering the same calibre of branding systems as the big boys and girls.
Our goal is to partner to build brands that are not just recognisable but communication systems and experiences designed to keep the momentum going post-launch or campaign.
The Journey
Let's go together
The foundational programme can be split into 4 stages. Across c.6-8 week, we take SME’s through an immersive branding process with a brand identity and brand toolkit as key outputs
01
Brand Workshop
An immersive two day workshop to co-create an outline ‘Brand Idea’. All workshops can either be achieved remotely or in person when allowed.
Week 1
02
Brand Platform
Building on the Brand Idea to define your full brand messaging platform. This includes story frameworks and persona development.
Week 2
03
Brand identity
Developing a brand mark and identity system that brings your strategy to life.
Week 3-5
04
Brand Toolkit
Delivering a concise set of brand guidelines and an onsite brand handover session.
Week 6-8
Full-Service Solutions
take a look under the hood
Strategy & Positioning
Diagnosis, measurement, insight
We identify opportunities you can uniquely own by analysing your business, your market, and cultural shifts in the world.Innovation and customer experience
We help you create products and services, and a whole customer experience, that give new and better ways for people to engage with you.Purpose, positioning, proposition
We define your north star: why you exist, what makes you unique and what you’re here to do in a compelling and differentiating way.Stakeholder alignment
We support you in building the case for the change ahead at all levels and design ways to bring both influencers and challengers on the journey.Brand and portfolio architecture
We create names that make you stand out and design systems to help customers navigate your offer and demonstrate your ambition to investors.Design
Visual identity
We activate your purpose and proposition with the fundamental creative building blocks all brands need: from logo and colour palette through to bespoke typography and imagery.Verbal identity and messaging
Words are powerful, so we make sure you have a distinctive tone of voice and messaging that’s right for your brand.Sonic, motion and sensory identity
We ensure your brand’s expression is more than just a logo: it should be able to communicate through motion, as well as creating a presence in a non-visual way through sound, haptics and materiality.Launch and activation Assets
We design the experience and the events of your launch, internally and externally, and help you keep momentum post-launch.User interface
We’ll help you translate the essence of your identity into a practical and intuitive interface, so that it’s easy to navigate and thrive in the digital space.Launch & Activation
Culture, EVP and employee experience
We help define your future organisation: its values, what it offers employees, and what it should feel like to work for you.Toolkits, guidelines and metrics
We equip your people with the practical tools they need to make change happen, and to measure progress.Employee engagement
We help your people understand what needs to change, through communication, activation and change champion programmes.Organisational excellence
We raise the performance of marketing departments, by redefining their mandate, structure and operations.
Social learning
We help your people learn how to do things differently, through online social learning, face-to-face workshops and mentoring.Full-Service Solutions
take a look under the hood
Strategy & Positioning
Diagnosis, measurement, insight
We identify opportunities you can uniquely own by analysing your business, your market, and cultural shifts in the world.Innovation and customer experience
We help you create products and services, and a whole customer experience, that give new and better ways for people to engage with you.Purpose, positioning, proposition
We define your north star: why you exist, what makes you unique and what you’re here to do in a compelling and differentiating way.Stakeholder alignment
We support you in building the case for the change ahead at all levels and design ways to bring both influencers and challengers on the journey.Brand and portfolio architecture
We create names that make you stand out and design systems to help customers navigate your offer and demonstrate your ambition to investors.Design
Visual identity
We activate your purpose and proposition with the fundamental creative building blocks all brands need: from logo and colour palette through to bespoke typography and imagery.Verbal identity and messaging
Words are powerful, so we make sure you have a distinctive tone of voice and messaging that’s right for your brand.Sonic, motion and sensory identity
We ensure your brand’s expression is more than just a logo: it should be able to communicate through motion, as well as creating a presence in a non-visual way through sound, haptics and materiality.Launch and activation Assets
We design the experience and the events of your launch, internally and externally, and help you keep momentum post-launch.User interface
We’ll help you translate the essence of your identity into a practical and intuitive interface, so that it’s easy to navigate and thrive in the digital space.Launch & Activation
Culture, EVP and employee experience
We help define your future organisation: its values, what it offers employees, and what it should feel like to work for you.Toolkits, guidelines and metrics
We equip your people with the practical tools they need to make change happen, and to measure progress.Employee engagement
We help your people understand what needs to change, through communication, activation and change champion programmes.Organisational excellence
We raise the performance of marketing departments, by redefining their mandate, structure and operations.
Social learning
We help your people learn how to do things differently, through online social learning, face-to-face workshops and mentoring.Are we a good fit?
GREAT MINDS...
Great work takes a meeting of minds. Would we suit your organisation and appetite?
01
Brand awareness is as worthwhile as tactical campaigns.
We stand by the fact that a strong brand can bring real, long-term commercial value to your organisation. We can show you how.
02
We’ll only find your solution by spending a lot of time with you.
The chance of a free creative pitch delivering you the right answer is a lottery win.
03
We have an issue with agency jargon.
It can mask shallow thinking – we prefer a more human approach.
04
Your issue may be complex. The solution shouldn’t be.
We aim for simple, memorable creative solutions, elegantly and painlessly delivered.
05
We believe the best work is done when you’re enjoying yourself.
Some of our clients
Strategy, branding, Marketing
