Agree the scope before production.
FOR BUSINESSES THAT ALREADY HAVE CUSTOMERS
Your business should work as well as it looks.
A business is not one impression. It is how it looks, how a customer moves through it, and what you use to run it. I take a view on all three, then build them as one thing.
One point of view, from the first decision to the agreed handover. That is why the parts fit.
For owners with an offer that works and customers who already buy, who want the brand, the website and everything around them to match the business they are actually building.
SOUND FAMILIAR
- The quality of the work is not coming through in how the business presents itself.
- The business has grown. The identity and the website have not caught up.
- Customers need too much explaining before they can choose, book or buy.
- The tools behind it make everyday work harder than it needs to be.
Any of these can be the offer, the presentation or the process. Which one it is gets established before anything is made.
BEYOND THE FIRST IMPRESSION
What happens after someone is interested?
The impression matters. So does what follows: understanding the offer, making a choice, booking or buying. Those moments are designed together here, including the tools you need to manage what happens next.
Give the business a presence of its own.
Make the customer’s next step clear.
Make the work behind it manageable.
It’s not just what it looks like and feels like. Design is how it works.
ONE PROJECT, IN FULL
A distinctive presence. A connected way to run it.
For the Ruth Kudzai group the work joins three public brands to one headquarters for running them. What a customer meets, and what the owner works with behind it.
Ruth Kudzai
- The situation
- Three brands running on three separate back ends, on a platform she could not change.
- What was delivered
- A brand website, podcast and book platform, A.I.M. programme pages, admin HQ, analytics, and an AI assistant working as one system.
- Scope
- Brand website · Programme platform · Admin HQ · Analytics · AI assistant
HOW THE WORK IS DONE
Creative direction, carried through.
I work out what the business needs to say, how it should feel, and what people need to be able to do. Then I carry that through the agreed work, from identity and imagery to the interface and the tools behind it. Sometimes that is one film. Sometimes it is the whole experience.
01
Positioning & messaging
02
Identity & art direction
03
Websites & interfaces
04
Customer processes
05
Booking & payment connections
06
Campaigns & films
CHOOSE THE RIGHT COMMISSION
You do not need everything. You need the right next step.
If you are unsure what to invest in, begin with a plan. If the need is clear, the brand, website or creative work can be scoped directly. More involved systems begin with technical feasibility, so the commitment is understood before a build.
Compare the starting points →THE WORK
Ruth Kudzai
Three brands running on three separate back ends, on a platform she could not change.
Exec Branch
A community with events to run and no way to run them.
Fernley Hill
A consultancy whose website said less than the firm was worth.
Mr Rocca London
No platform at all. Orders taken by hand, measurements on paper, and a holding page broken for two years.
Danai
An idea about how people should meet.
Sevyn X Beauty
Renting her business from a booking app that owned her client list.
Ashona Medical Institute
A medical institute with no clear path from interested to enrolled.
Koby Dance Studio
A studio whose reputation was bigger than its presence, and no way to join without a phone call.
Executive Assist
A genuinely complex service that took a meeting to explain.
All Cosy
Product, and nowhere to sell it.
Cater Elite
Hospitality recruitment with nothing to hand a client.
Brand worlds, websites, campaigns and customer systems. Open a project to see what was needed and what was made.
01 / 11
Explore the projects →THE DEPTH BEHIND THE WORK
Strategy, expression and implementation.
Brand core, audience, positioning, voice, identity and campaign work remain part of the practice. Explore what each discipline contains and where it can help. A focused commission is possible when that is all you need.
01→02→03→
Explore the capabilities →Brand Strategy
Understand what the brand stands for and who it matters to
The Brand Catalyst*
Build the foundations of a new brand
Brand Expression*
Carry the idea into imagery, films and campaigns
WHAT YOU CAN BUY
Scoped, priced and dated before anything starts.
01
Decide what to build
For a business facing several possible directions and needing a useful decision before investing in execution.
From £1,950 →
02Brand & Website
For a business whose offer and quality are no longer properly represented by its identity or website.
From £7,500 →
03Customer systems
For a business with a specific process that needs more than a straightforward website or standard setup.
Feasibility from £3,000 →Build quoted separately
04Creative and focused work
For a specific idea, audience or piece of work. It does not need to come with a new website.
Quoted →
Staged payments. Each figure is the start of its own commission, not a deposit against a larger one. Customer systems begin with feasibility; the build that may follow is quoted against the release you agree. Scope is fixed in writing first, and the price follows the scope. Extra brands and new features are quoted separately, always, before work starts.
IN THEIR WORDS
Early stage startups are just different. We make big bets and we make them quickly. Infinite Look took that in their stride without sacrificing the integrity of the design.
Infinite Look helped us define our brand and purpose, and I look with pride at the impact they have had on our successes over the past years.
The highest quality strategic thinking and executional delivery: Infinite Look were essentially business partners to us.
Infinite Look understood the complexity of our federation and the cultural nuances of our audiences, from fundraisers to donors across markets.
Tell me what you are building.
A short conversation. Questions, not pitching. We work out what the situation actually is and what the right next step would be. Any commission is scoped, priced and dated in writing before work begins.
Start the conversation →