Direction & Build Plan · from £1,950
Decide what to build
A written diagnosis, one priority customer journey, a build-or-buy recommendation and a defined next-project brief.
Explore the offerCAPABILITIES / THE PRACTICE
What the work can contain.
The commission starts with your need. These are the disciplines we can bring to it, from the strategy behind the brand to its expression and the experience people use.
WORKING TOGETHER
A focused commission or a connected build.
You can work with us on one part of the problem or several connected parts. Explore the commission options, then look through the detail below. The full practice is not included in every fixed-fee package.
Different commissions, clearly scoped
Brand, website or customer system
A brand and website when the presentation needs to catch up with the business. Technical feasibility and a defined release when the process needs more than a website.
Explore the offerFOCUSED CAPABILITIES
Established capabilities, still part of the practice.
Brand Strategy, The Brand Catalyst and Brand Expression remain available as focused work. Explore the detail and original visual examples of what each involves.
01 / BRAND STRATEGY
Brand Strategy
Grow your commercial value.
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02 / START-UP ESSENTIALS
The Brand Catalyst*
Big Brand Muscle. Start-up Hustle.
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03 / MARKETING COLLATERAL
Brand Expression*
Say it loud.
Explore the full offer →INSIDE BRAND STRATEGY
Understand the brand. Give it a voice. Make it recognisable.
Explore the strategic core, communication and identity development below. Each layer explains the decisions and material that may belong in a full strategy engagement.
Strategy Core
Decide what the brand means and the position it can own.
Brand core
Clarify the values, purpose, philosophy, and central idea that drive the business forward, and why any of it matters.
Culture
Translate the core into principles leaders and teams can use to make decisions, solve problems, and deliver a recognisable customer experience.
Audience profile
Understand the people who benefit most: their needs, expectations, willingness to pay, and the circumstances that shape their choice.
Differentiation
Formulate a compelling difference the audience can understand quickly, value, and use to choose you over the alternatives.
Positioning
Place the brand as a clear idea in the audience's mind: the reason it is remembered and preferred.
Communication
Give the strategy a voice people can recognise and trust.
Brand persona
Define the human characteristics the brand embodies so it can connect with the right audience on a meaningful level.
Personality
Turn the persona into a practical set of traits that shape behaviour and distinguish the brand from similar competitors.
Brand voice
Establish the perspective, vocabulary, tone, and visual communication style used across every touchpoint.
Messaging
Clarify what the audience must understand, from market position and brand substance to the proof that supports the promise.
Storytelling
Build an authentic, flexible story framework that keeps people positively engaged across channels and over time.
Identity Development
Make the meaning visible, distinctive, and usable.
Look and feel
Create visual cues that show where the business belongs, what makes it different, and what customers can expect from it.
Logo and identification
Develop the primary signifiers that introduce or reinforce the name and personality of the business.
Colour and type
Use typography and colour intentionally to create the right emotional register and a consistent visual hierarchy.
Imagery
Define photography, illustration, motion, patterns, and art direction that reinforce the brand rather than merely decorate it.
Style guide
Document practical standards so teams and partners can use the identity consistently without diluting it.
FOCUSED ENGAGEMENTS
Established capabilities, still part of the practice.
Brand Strategy, The Brand Catalyst and Brand Expression remain available as focused work. Their depth, examples and visual material are retained here so you can understand what each involves.
Grow your commercial value
Brand Strategy
For organisations that need to clarify their purpose, audience, difference, positioning, voice, and identity before they invest further in execution.
Core · culture · audience · positioning · communication · identity directionView the full offer →Big Brand Muscle. Start-up Hustle.
The Brand Catalyst*
An immersive foundation for new brands, scale-ups and SMEs: Brand Workshop, Brand Platform, Brand Identity and Brand Toolkit. Applications and handover are agreed before starting.
Workshop · platform · identity · toolkitView the full offer →Say it loud
Brand Expression*
Campaign and collateral systems that translate a coherent brand into print, digital, social, and motion without losing its voice from one touchpoint to the next.
Goal setting · production · launch · analysisView the full offer →