VIEW CASE / 01Ruth Kudzai
Three brands running on three separate back ends, on a platform she could not change. Now one system she owns and edits herself, running her programmes, memberships, courses and events from a single place.
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Explore the brands, websites, campaigns and systems we have made. Each project sets out the brief, our response and what was delivered, alongside the original visual work.
Strategy made visible across identity, platforms, campaigns, and the experiences around them.
Selected work
Current projects and the earlier archive. Open a project to see the brief, the approach and the original work.
VIEW CASE / 01Three brands running on three separate back ends, on a platform she could not change. Now one system she owns and edits herself, running her programmes, memberships, courses and events from a single place.
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VIEW CASE / 02A community with events to run and no way to run them. Now its own platform on its own domain: events, ticketing, membership and a conference site.
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VIEW CASE / 03A consultancy whose website said less than the firm was worth. Now a site that explains the actual services, with an enquiry route that reaches a person instead of a shared inbox.
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VIEW CASE / 04No platform at all. Orders taken by hand, fabrics in photographs, measurements on paper, and a holding page that had been broken for two years. Now customers build a suit to measure online, measurements are captured, the fabric library came out of the supplier's own PDFs, and payment is taken before anyone picks up a needle.
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VIEW CASE / 05An idea about how people should meet. Now a working product with a compatibility model behind it, a brand, and a film.
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VIEW CASE / 06Renting her business from a booking app that owned her client list and kept three of her own marketing tools switched off behind a paywall. Now her own company, with consultants, commissions, memberships and messaging that runs without her.
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VIEW CASE / 07A medical institute with no clear path from interested to enrolled. Now one journey from first look to application, with the brand and the communications finally saying the same thing.
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VIEW CASE / 08A studio whose reputation was bigger than its presence, and no way to join without a phone call. Now a website with a clear way in, a campaign world across three visual eras, and a social system the team runs itself.
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VIEW CASE / 09A genuinely complex service that took a meeting to explain. Now a website and a presentation system that does the explaining first, so the conversation starts further along.
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VIEW CASE / 10Product, and nowhere to sell it. Now an identity, packaging and a shop people can buy from.
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VIEW CASE / 11Hospitality recruitment with nothing to hand a client. Now a brand, a website and the collateral to walk into the room looking like the serious option.
View the work →Client stories are told with dignity — evolution, never weakness. Pricing, payment structures, and private business terms remain confidential.