Ashona Medical Institute
A medical institute with no clear path from interested to enrolled. Now one journey from first look to application, with the brand and the communications finally saying the same thing.
Brief
The problemAshona Medical Institute wanted to improve its online presence, update the website, and create a stronger route from interest to student application.
Approach
Strategy & designWe worked across strategic positioning, brand identity, web design, marketing material, application flow, and an ongoing social communication system.
What was delivered
The workThe institute reported a significant increase in student recruitment, established active Facebook and Instagram channels, and gained a communication language for reaching prospective students consistently.
