Danai
An idea about how people should meet. Now a working product with a compatibility model behind it, a brand, and a film.
Brief
The problemCreate an alternative to a dating experience organised only around photographs and swiping.
Approach
Strategy & designDevelop the identity and interface around six connected chapters: You, Discover, Connect, Say hello, Make a plan, Meet.
What was delivered
The workA brand identity and tone map, product interface, compatibility and heritage model, curated date planning, landing site, and product film.
