Mr Rocca London
No platform at all. Orders taken by hand, fabrics in photographs, measurements on paper, and a holding page that had been broken for two years. Now customers build a suit to measure online, measurements are captured, the fabric library came out of the supplier's own PDFs, and payment is taken before anyone picks up a needle.
Brief
The problemGive the tailoring brand a considered presentation across its campaign imagery and digital experience.
Approach
Strategy & designDevelop a consistent visual direction around the clothes, the occasion and the people wearing them, then carry that direction into the campaign and digital work.
What was delivered
The workCampaign direction, lookbook imagery, digital experience, collection presentation, brand expression, and the generated film Taken to Work.
